Purpose

This report is used to view communication and marketing efforts and admissions outcomes across all of the programs on a weekly basis.

Special Considerations

• For paid marketing, there are three “programs” that contain non-program specific values: SPS Branding, General Recruitment, and Columbia Summer. There is no way to map these expenditures back to a prospect’s actions, but they are included to show expenses in these categories.
• For web traffic, the APPLY “program” has been added for filtering purposes
• A number of sub-folders on the web site have been added to allow for more web page segmentation
• FY20 does not include Facebook advertising spend data
• Data for this report is refreshed on the following cycle:
• Daily: Some of the outcomes data from Admissions via Slate
• Weekly (refreshed Tuesday, available Wednesday): All data sources
• The Matriculants data point in the Outcomes reflects the earliest class begin date for a new student entering their program

Stakeholders

Leadership, Admissions