Overview

In order to streamline the process of tying individual Slate accounts back to Google Analytics 4 (GA4) data streams, it is necessary to create some custom functionality to keep the data properly aligned.

Stakeholders

SPS Marketing, Admissions

Special Considerations

Dependencies

The data for GA4 is currently stored in Slate, Google BigQuery and the CEREPORTS data warehouse.

Feed Processing

• Details of any files that are fed between systems will be covered here.

Requested Features/Issues

Current Cycle

Release 2022.0.1 [December 2022]

Features to Complete

• Not started

Features to Consider

• Update the Slate forms to include two new hidden fields: gid and gclid
  • gclid is unique to a click, so it would only be useful as an origin source data point
  • This should be, at a minimum, the RFI forms, and any application creation forms
  • May make sense to extend to event registration forms
• Update Google Tag Manager to look for these two fields in any linked form page and update the values with the matching ID when applicable

Features Ready for Release

• Not started

Previous Cycles